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How to make a small business Facebook page that rocks

How to make a small business Facebook page that rocks

There can be immense pressure for small businesses to be on social media, but it’s easy to get disheartened with the sheer number of channels out there.

Three good rules to follow are:

  • Only focus on the most popular social media channels
  • Pick only the channels that best support your business goals
  • Choose only a number of channels that you can consistently keep updated

Now, with those rules in mind, we’ll look at Facebook.

People are on Facebook to engage with family and friends primarily, but it is still a good social media channel for businesses.

Small businesses should play to their strengths which are being more personal and accessible than larger companies – especially as you will have only a fraction of the marketing budget.

1. Fill in your business information

You should fill in all the information you can, including business name, address, opening hours (if applicable), website and phone number, so your customers can find out more about you.

2. Use your logo as the profile picture

Use your business logo as the ‘profile picture’, ideally cropped to 180x180px, to represent your company. This avoids the image blurring or being cut off by the page template.

3. Use a high quality image as the cover photo

Use a high quality image of your premises, a product, or a professionally branded image as the cover photo, cropped to 851x315px.

Remember, the image will resize on different device sizes (mobile, tablet and desktop) so use a versatile image.

4. Respond to comments

If someone comments on your posts or page, make sure you respond with a personal reply. People love interacting with businesses so don’t be scared! If someone complains, don’t deal with it in public – just apologise and ask them to direct message you.

5. Add a call-to-action button

Facebook has a feature called a ‘call-to-action’ button which means you can provide text and a link to direct customers to perform an action.

Facebook has provided various options that enable you to ask customers to do things like sign up to your website, buy products, or call your business.

6. Post a mixture of content

No one wants to follow a page that’s just pushing products at them. People follow social media pages to stay involved with a brand and interact with your business in a way that is ongoing.

Focus on building relationships with your customers through social media by posting interesting articles (related to your niche!), asking for feedback, giving away exclusive offers, or maybe even sharing a wonderful customer service story.

Conclusion

Keep your Facebook posts relevant to your business, make sure your page is always up-to-date and post regularly.

Nothing screams ‘unprofessional’ more quickly than languishing social media pages, because it makes you look like you’re not really doing business properly.

Even if you’re busy, you must keep your Facebook page updated and professional-looking.

Good luck!

The difference between static and dynamic websites

The difference between static and dynamic websites

One of the biggest stumbling blocks that people come across when trying to build their own websites is understanding the difference between static and dynamic websites.

The kind of website you choose has important consequences for the type of functionality you will be able to have later down the line, such as a blog, e-commerce, and sign up forms.

Static websites

If you only want to provide information about your business on your website, such as contact details, location, and details about the company, then your best bet is probably going to be a static website.

Static websites are the easiest to learn to code yourself. If you want to learn HTML and CSS, you will just be learning what is known as ‘front-end’ web development and you can probably get the information from online courses and reading around.

It will also be very secure, as there won’t be any exchange of data.

Your site won’t be able to have any user interaction, and it will not be able to have any personalisation, or sell products.

As a small business owner, you’ll probably want to have a website that represents your small business online, without much advanced functionality. Unfortunately, static websites are fast becoming outdated.

Dynamic websites

If you want your website to have any interactive features or a database, then you’ll need a dynamic website. This means that the website is using multiple coding languages, HTML and CSS but also a back-end programming language such as Ruby-on-Rails, PHP or Node.js.

If you want your small business website to include functionality such as a user sign up form, a blog feed with comments enabled, log in capabilities, or e-commerce functionality to enable customers to buy online, you’ll need a dynamic website.

It takes much longer to learn programming than it does front-end coding, and you’ll need to take into account other factors like security and data compliance if you’re going to be collecting customer details.

Using WordPress

The good news is, if you want to have a good dynamic – or static – website without learning to code, you can use WordPress.org which is open source and totally free. You’ll only need to pay for your domain and hosting if you choose this option.

WordPress provides a CMS (content management system) in which you can easily manage and update your website without learning to code. It also has lots of ‘widgets’ that you can install, such as e-commerce or sign up forms, to enable you to create a dynamic website for your business.

The downside is many WordPress sites can look very similar as they rely on stock templates (however beautiful) to achieve their appearance. It may also be difficult to find the perfect template to suit your business’s needs and branding.

You can employ a web designer to make you a unique website, tailored for your company and brand. Get in touch with us at hello@kyveli.co.uk to find out how we could work together.

 

How To Protect Your Website From Being Hacked

How To Protect Your Website From Being Hacked

We are living in a day and age that technology is involved in almost every aspect of our lives. We have mobile phones that not only have taken the place of the traditional landline phones that only had one purpose (phone calls!) and have opened up a whole world of possibilities at the palm of our hands. Once upon time, computers were big enough to fill a whole room and weighed hundreds of pounds. Nowadays we have think little laptops that weigh less than a bag of sugar, that can do everything those old computers could do, and more!

With the dawning of technology and the world of the internet, comes the opportunity for anyone to have a website to promote their business, share their blog, you name it! There are many website domains out there; including WordPress that make it easy to have a way to advertise their business online. With the opportunity that comes with a website, also comes the risk of being hacked and having yours and your customers’ personal info stolen and your computer’s security breached.

One way to help prevent that is to have dependable anti-virus software installed on your computer, to help shield yourself from prying eyes trying to harm your website. Hackers can wreak havoc on a website including planting virus or Trojan, stealing personal information and deleting files from your network.

Once you protect your website with anti-virus software, it is important to maintain it and keep it updated. The reason for this is, hackers are finding new ways to hack every single day, and anti-virus security changes with that as the needs grow.

Another really important way you can protect your website is by being on your own network. Don’t be a cheapskate and depend on any free Wi-Fi that can be found in your neighborhood, such as at the local coffee house, or the library. Being on an open network leaves your vulnerable to hacks.

When you have your own network, make sure to help keep it secure with a password, to prevent people leeching off of your signal and leaving a gateway for hackers. Any information sent on an open network is subject to being viewed on any other computer on that network, including the hacker that is on your signal because you did not password protect.

Make your password complex and consist of many different characters, numbers and symbols. The more characters in your password, the harder it will be for a hacker to guess.

Lastly, if you are not too sure of what you’re doing, hire a dependable website designer to design your web page for you. They know the ins and outs of the computer world, and will be able to build you a safe, secure, and reliable website that you and your customers will enjoy!