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Why having a Website is important!

Why having a Website is important!

Having a website is important for a variety of different reasons. The first major reason you should have a website is that businesses, all around the world, has become digitalized. Everyone is on the internet at any given time, whether they use the internet on a desktop computer, laptop computer, smart phone, smart TV, or tablet. The internet is all around us. As a small business owner, it’s important to recognize the mass digitalization and use it to your advantage to gain new customers and increase revenue.

If you own a small business, a well-crafted website can lead to a variety of positive changes for your company. One of the main goals of running a business is to increase revenue and keep a leg up on the competition. Conducting business online may allow you to gain new customers, make business easier for current customers, and create more revenue. The first thing to consider is selling your product online. Offering online sales will undoubtedly increase revenue and may make it more convenient for customers to receive your products. In the past decade, online shopping has flourished tremendously in popularity; almost every person has bought at least one thing or another online. Many consumers look for the convenience of buying products online, which can be done 24/7 and 365 days per year.

Depending on your business, some items are not the best choice to sell online, but a website can still be useful for a variety of other purposes. Having an impressive website may introduce new customers to you through advertising on search engines such as Google. For example, if you own a pet store, you can work with search engines such as Google or Yahoo to have your website’s link appear near the top of the search engine’s page as a customer views results from their search. Additionally, there are other methods of advertising on the internet that are much more low-cost than alternatives, such as newspaper, TV and radio ads.

Not only will a website help you obtain more customers, it will allow for better business for current customers. Most successful websites have a FAQ (Frequently Asked Questions), troubleshooting page, or a contact page that will allow current customers to resolve issues more quickly and easily and may make them customers for life. Having a website will allow you to facilitate better and more efficient communication with customers. While your shop is not open 24 hours per day, your website will be available for customers at any time.

In this day and age, technology and e-commerce are booming. In order to not be left behind, and to increase the success and revenue of your business, it’s important to have a professional and helpful website.

How To Protect Your Website From Being Hacked

How To Protect Your Website From Being Hacked

We are living in a day and age that technology is involved in almost every aspect of our lives. We have mobile phones that not only have taken the place of the traditional landline phones that only had one purpose (phone calls!) and have opened up a whole world of possibilities at the palm of our hands. Once upon time, computers were big enough to fill a whole room and weighed hundreds of pounds. Nowadays we have think little laptops that weigh less than a bag of sugar, that can do everything those old computers could do, and more!

With the dawning of technology and the world of the internet, comes the opportunity for anyone to have a website to promote their business, share their blog, you name it! There are many website domains out there; including WordPress that make it easy to have a way to advertise their business online. With the opportunity that comes with a website, also comes the risk of being hacked and having yours and your customers’ personal info stolen and your computer’s security breached.

One way to help prevent that is to have dependable anti-virus software installed on your computer, to help shield yourself from prying eyes trying to harm your website. Hackers can wreak havoc on a website including planting virus or Trojan, stealing personal information and deleting files from your network.

Once you protect your website with anti-virus software, it is important to maintain it and keep it updated. The reason for this is, hackers are finding new ways to hack every single day, and anti-virus security changes with that as the needs grow.

Another really important way you can protect your website is by being on your own network. Don’t be a cheapskate and depend on any free Wi-Fi that can be found in your neighborhood, such as at the local coffee house, or the library. Being on an open network leaves your vulnerable to hacks.

When you have your own network, make sure to help keep it secure with a password, to prevent people leeching off of your signal and leaving a gateway for hackers. Any information sent on an open network is subject to being viewed on any other computer on that network, including the hacker that is on your signal because you did not password protect.

Make your password complex and consist of many different characters, numbers and symbols. The more characters in your password, the harder it will be for a hacker to guess.

Lastly, if you are not too sure of what you’re doing, hire a dependable website designer to design your web page for you. They know the ins and outs of the computer world, and will be able to build you a safe, secure, and reliable website that you and your customers will enjoy!

8 Tips to Get Your Website Ready for Launch!

8 Tips to Get Your Website Ready for Launch!

There are some points which every webpage owner must not forget in order to successfully launch their website. Here is a checklist you can use to ensure you webpage’s success:

1. Choose an appropriate domain name

Make sure you have a domain name that reflects your business and your services, since the closer it is related to your business, the easier it will be for people to remember. And on the internet, you are only recognized by your domain name.

 2. Cross-Browser Checking

Once you believe your website design is complete and you are satisfied with its look and placements, open the site on different browsers to ensure its compatibility. Make sure it looks the exact same as it did on the prior browser.

3. Check Meta Descriptions and Meta Tiles

Meta tiles play an important role in optimizing your search engine ranking so make sure everything is uniquely written. Meta descriptions are also important for your website as this is what is shown as your website description in search results.

4. Proofread Your Website

Make sure punctuation, grammar, spellings and tone are all taken care of. Get some professionals to do the job because even a small error in your content may completely ruin you brand image and reflect unprofessionalism and lack of passion.

5. Evaluate you Website for the Compatibility of JavaScript

Make sure your website works even if JavaScript is disabled. Many users switch off their JavaScript to maximize security and you do not want to lose customers or visitors because of this.

6. Check your Website Validation

Thoroughly check your website and ensure that it is 100% validated before it goes live. However, this does not mean your website will be dysfunctional if you don’t validate it. But it may get some bad errors in the future like no “alt” tags, using “&” instead of “and” or missing out on closing tags. There are many validation tools available for you online to make sure these errors are all cleared out before launch.

7. Integrate RSS Links

If you have any blog or news feed section on your web page, it is necessary to integrate an RSS feed link to your website which your audience and visitors can easily subscribe to.

8. Add a SiteMap

Finally, make sure you add a sitemap.xml file in your websites root directory so that it can be indexed on popular search engines. This sitemap file will point all the crawlers to all the web pages after which you can automatically create the file through XML – SiteMaps. 

But if you created your website on WordPress you can install Google XML SiteMaps plugin to automatically update it each time you write a new post.

These are the most essential things you must make sure are in order before launching your web page.

Keep this checklist in mind while creating your website. 🙂