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The difference between static and dynamic websites

The difference between static and dynamic websites

One of the biggest stumbling blocks that people come across when trying to build their own websites is understanding the difference between static and dynamic websites.

The kind of website you choose has important consequences for the type of functionality you will be able to have later down the line, such as a blog, e-commerce, and sign up forms.

Static websites

If you only want to provide information about your business on your website, such as contact details, location, and details about the company, then your best bet is probably going to be a static website.

Static websites are the easiest to learn to code yourself. If you want to learn HTML and CSS, you will just be learning what is known as ‘front-end’ web development and you can probably get the information from online courses and reading around.

It will also be very secure, as there won’t be any exchange of data.

Your site won’t be able to have any user interaction, and it will not be able to have any personalisation, or sell products.

As a small business owner, you’ll probably want to have a website that represents your small business online, without much advanced functionality. Unfortunately, static websites are fast becoming outdated.

Dynamic websites

If you want your website to have any interactive features or a database, then you’ll need a dynamic website. This means that the website is using multiple coding languages, HTML and CSS but also a back-end programming language such as Ruby-on-Rails, PHP or Node.js.

If you want your small business website to include functionality such as a user sign up form, a blog feed with comments enabled, log in capabilities, or e-commerce functionality to enable customers to buy online, you’ll need a dynamic website.

It takes much longer to learn programming than it does front-end coding, and you’ll need to take into account other factors like security and data compliance if you’re going to be collecting customer details.

Using WordPress

The good news is, if you want to have a good dynamic – or static – website without learning to code, you can use which is open source and totally free. You’ll only need to pay for your domain and hosting if you choose this option.

WordPress provides a CMS (content management system) in which you can easily manage and update your website without learning to code. It also has lots of ‘widgets’ that you can install, such as e-commerce or sign up forms, to enable you to create a dynamic website for your business.

The downside is many WordPress sites can look very similar as they rely on stock templates (however beautiful) to achieve their appearance. It may also be difficult to find the perfect template to suit your business’s needs and branding.

You can employ a web designer to make you a unique website, tailored for your company and brand. Get in touch with us at to find out how we could work together.


Four key elements of an awesome small business website

Four key elements of an awesome small business website

Not everyone is a web developer, but it’s becoming more and more important to have your own website – especially for small businesses.

It’s often the first thing potential customers will see, especially when you consider the habit of people to google what they want to find. A website enables your current and potential customers to be able to find you online.

Always think about your target audience when creating your business website. Your website should answer your customer’s needs.

1.Choose necessary elements

As a starting point, choose only those necessary elements for your website that universal across small business websites.

  • An ‘About’ page (often the most-visited page of a site)
  • Products page (if you want to include e-commerce)
  • FAQs (for those enquiries that come up over again)
  • ‘Find us’ (if your business has a physical location)
  • ‘Contact us’ (so customers can get in touch with you either through phone or email)

2. Benchmark your industry

There’s no shame in researching your competitors to stay on top of current web design trends for your industry.

For example, if you run a pet shop, you want to look at other pet shop websites to see what they look like.

As tempting as it is to be totally unique, you can’t break with tradition until you know what it is.

3. Organise the menu

It’s easy to forget that people are using the menu to find their way around your site. Especially if you know your site’s content off-by-heart, it can be hard to see the wood for the trees.

Make use of sensible categorisation on your menu, without trying to cram in all your pages at top level.

Some dropdown menus can be bad for user experience, especially if someone is using assistive technology to browse the web. It also makes usability harder if you only use colour to organise information.

Design your menu to be as simple and easy-to-use as possible, using a sensible information hierarchy.

4. Consistent branding and tone

It’s easy to forget that not everyone sees your business in the same way that you do.

You need to take your brand values, and represent them consistently across your website using graphic design and copywriting. You must tell a compelling story about your brand that customers can engage with.

This means that if your company is casual and cool, with a target audience of young mothers, for example, your colours and tone need to reflect that. You wouldn’t use the same branding as a large corporate company operating in the aerospace industry.


Focus on modern web design trends to ensure a great user experience, benchmark against competitors, and be consistent in the way you present your brand.

As you scale, consider hiring a professional designer to help you. Get in touch with us at if you’re ready now.