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What makes a great business logo: 5 tips

What makes a great business logo: 5 tips

I want to look at what makes a business logo great, and how you can choose the right logo for your business.

1. Symbolic

This means the logo is kept very simple, without lots of additional features that over-complicate the design. Especially in keeping with modern design trends, minimalism is key.

You may think that you need to make your logo more distinctive in order for it to be memorable for your customers, but you can achieve that by stripping down the elements and balancing the design.

Two ways you can do this are through colour and layout.

2. Effective use of colour

This brings us on to the next point, which is selecting the appropriate colours to convey the right emotions through your logo. That requires a basic knowledge of colour theory.

For example, greens and blues are most often used in the health industries, because these colours signify calm and serenity.

On the other hand, purple is a regal colour, and is often used in brands that want to establish themselves as ‘high end’.

3. Memorable

Having a memorable logo means that it is visually striking while at the same time not being horribly off-putting. This is the part that most non-graphic designers struggle with, though that’s not to say you shouldn’t try anyway.

If you’re struggling, this is where a professional designer can come in, because they will have that extra knowledge and experience that means they know how to create a logo that stands out from the crowd.

4. Versatility

Your logo has to work across lots of different mediums, which can include print materials, email signatures, website and invoices, to name but a few for small businesses. It needs to be translatable and make sense in different contexts, and be appealing at different sizes.

You need to create your logo in vector format, to ensure it scales properly without pixelating.

5. Relevant to audience

You need to create a logo that makes sense to your target audience, whether they are lorry drivers, accountants, actors or administrators.

Research competitors in your target market and take inspiration from what you find. Note the styles, colours, layouts and fonts that are used to inform how your design should look.

There’s no shame in benchmarking, as your customers will more easily relate to your brand if it fits within an established market.


A logo is not just an image, but a distillation of your entire brand that should be recognisable in many different contexts. It’s going to communicate your values and position you in a certain market.

A lot of work goes into designing a logo, and these tips will hopefully get you started.

If you think you would like to employ a professional designer to help you with this valuable element of your brand, please get in touch with us today at


How to make a small business Facebook page that rocks

How to make a small business Facebook page that rocks

There can be immense pressure for small businesses to be on social media, but it’s easy to get disheartened with the sheer number of channels out there.

Three good rules to follow are:

  • Only focus on the most popular social media channels
  • Pick only the channels that best support your business goals
  • Choose only a number of channels that you can consistently keep updated

Now, with those rules in mind, we’ll look at Facebook.

People are on Facebook to engage with family and friends primarily, but it is still a good social media channel for businesses.

Small businesses should play to their strengths which are being more personal and accessible than larger companies – especially as you will have only a fraction of the marketing budget.

1. Fill in your business information

You should fill in all the information you can, including business name, address, opening hours (if applicable), website and phone number, so your customers can find out more about you.

2. Use your logo as the profile picture

Use your business logo as the ‘profile picture’, ideally cropped to 180x180px, to represent your company. This avoids the image blurring or being cut off by the page template.

3. Use a high quality image as the cover photo

Use a high quality image of your premises, a product, or a professionally branded image as the cover photo, cropped to 851x315px.

Remember, the image will resize on different device sizes (mobile, tablet and desktop) so use a versatile image.

4. Respond to comments

If someone comments on your posts or page, make sure you respond with a personal reply. People love interacting with businesses so don’t be scared! If someone complains, don’t deal with it in public – just apologise and ask them to direct message you.

5. Add a call-to-action button

Facebook has a feature called a ‘call-to-action’ button which means you can provide text and a link to direct customers to perform an action.

Facebook has provided various options that enable you to ask customers to do things like sign up to your website, buy products, or call your business.

6. Post a mixture of content

No one wants to follow a page that’s just pushing products at them. People follow social media pages to stay involved with a brand and interact with your business in a way that is ongoing.

Focus on building relationships with your customers through social media by posting interesting articles (related to your niche!), asking for feedback, giving away exclusive offers, or maybe even sharing a wonderful customer service story.


Keep your Facebook posts relevant to your business, make sure your page is always up-to-date and post regularly.

Nothing screams ‘unprofessional’ more quickly than languishing social media pages, because it makes you look like you’re not really doing business properly.

Even if you’re busy, you must keep your Facebook page updated and professional-looking.

Good luck!