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What makes a great business logo: 5 tips

What makes a great business logo: 5 tips

I want to look at what makes a business logo great, and how you can choose the right logo for your business.

1. Symbolic

This means the logo is kept very simple, without lots of additional features that over-complicate the design. Especially in keeping with modern design trends, minimalism is key.

You may think that you need to make your logo more distinctive in order for it to be memorable for your customers, but you can achieve that by stripping down the elements and balancing the design.

Two ways you can do this are through colour and layout.

2. Effective use of colour

This brings us on to the next point, which is selecting the appropriate colours to convey the right emotions through your logo. That requires a basic knowledge of colour theory.

For example, greens and blues are most often used in the health industries, because these colours signify calm and serenity.

On the other hand, purple is a regal colour, and is often used in brands that want to establish themselves as ‘high end’.

3. Memorable

Having a memorable logo means that it is visually striking while at the same time not being horribly off-putting. This is the part that most non-graphic designers struggle with, though that’s not to say you shouldn’t try anyway.

If you’re struggling, this is where a professional designer can come in, because they will have that extra knowledge and experience that means they know how to create a logo that stands out from the crowd.

4. Versatility

Your logo has to work across lots of different mediums, which can include print materials, email signatures, website and invoices, to name but a few for small businesses. It needs to be translatable and make sense in different contexts, and be appealing at different sizes.

You need to create your logo in vector format, to ensure it scales properly without pixelating.

5. Relevant to audience

You need to create a logo that makes sense to your target audience, whether they are lorry drivers, accountants, actors or administrators.

Research competitors in your target market and take inspiration from what you find. Note the styles, colours, layouts and fonts that are used to inform how your design should look.

There’s no shame in benchmarking, as your customers will more easily relate to your brand if it fits within an established market.


A logo is not just an image, but a distillation of your entire brand that should be recognisable in many different contexts. It’s going to communicate your values and position you in a certain market.

A lot of work goes into designing a logo, and these tips will hopefully get you started.

If you think you would like to employ a professional designer to help you with this valuable element of your brand, please get in touch with us today at


How to make a small business Facebook page that rocks

How to make a small business Facebook page that rocks

There can be immense pressure for small businesses to be on social media, but it’s easy to get disheartened with the sheer number of channels out there.

Three good rules to follow are:

  • Only focus on the most popular social media channels
  • Pick only the channels that best support your business goals
  • Choose only a number of channels that you can consistently keep updated

Now, with those rules in mind, we’ll look at Facebook.

People are on Facebook to engage with family and friends primarily, but it is still a good social media channel for businesses.

Small businesses should play to their strengths which are being more personal and accessible than larger companies – especially as you will have only a fraction of the marketing budget.

1. Fill in your business information

You should fill in all the information you can, including business name, address, opening hours (if applicable), website and phone number, so your customers can find out more about you.

2. Use your logo as the profile picture

Use your business logo as the ‘profile picture’, ideally cropped to 180x180px, to represent your company. This avoids the image blurring or being cut off by the page template.

3. Use a high quality image as the cover photo

Use a high quality image of your premises, a product, or a professionally branded image as the cover photo, cropped to 851x315px.

Remember, the image will resize on different device sizes (mobile, tablet and desktop) so use a versatile image.

4. Respond to comments

If someone comments on your posts or page, make sure you respond with a personal reply. People love interacting with businesses so don’t be scared! If someone complains, don’t deal with it in public – just apologise and ask them to direct message you.

5. Add a call-to-action button

Facebook has a feature called a ‘call-to-action’ button which means you can provide text and a link to direct customers to perform an action.

Facebook has provided various options that enable you to ask customers to do things like sign up to your website, buy products, or call your business.

6. Post a mixture of content

No one wants to follow a page that’s just pushing products at them. People follow social media pages to stay involved with a brand and interact with your business in a way that is ongoing.

Focus on building relationships with your customers through social media by posting interesting articles (related to your niche!), asking for feedback, giving away exclusive offers, or maybe even sharing a wonderful customer service story.


Keep your Facebook posts relevant to your business, make sure your page is always up-to-date and post regularly.

Nothing screams ‘unprofessional’ more quickly than languishing social media pages, because it makes you look like you’re not really doing business properly.

Even if you’re busy, you must keep your Facebook page updated and professional-looking.

Good luck!

The difference between static and dynamic websites

The difference between static and dynamic websites

One of the biggest stumbling blocks that people come across when trying to build their own websites is understanding the difference between static and dynamic websites.

The kind of website you choose has important consequences for the type of functionality you will be able to have later down the line, such as a blog, e-commerce, and sign up forms.

Static websites

If you only want to provide information about your business on your website, such as contact details, location, and details about the company, then your best bet is probably going to be a static website.

Static websites are the easiest to learn to code yourself. If you want to learn HTML and CSS, you will just be learning what is known as ‘front-end’ web development and you can probably get the information from online courses and reading around.

It will also be very secure, as there won’t be any exchange of data.

Your site won’t be able to have any user interaction, and it will not be able to have any personalisation, or sell products.

As a small business owner, you’ll probably want to have a website that represents your small business online, without much advanced functionality. Unfortunately, static websites are fast becoming outdated.

Dynamic websites

If you want your website to have any interactive features or a database, then you’ll need a dynamic website. This means that the website is using multiple coding languages, HTML and CSS but also a back-end programming language such as Ruby-on-Rails, PHP or Node.js.

If you want your small business website to include functionality such as a user sign up form, a blog feed with comments enabled, log in capabilities, or e-commerce functionality to enable customers to buy online, you’ll need a dynamic website.

It takes much longer to learn programming than it does front-end coding, and you’ll need to take into account other factors like security and data compliance if you’re going to be collecting customer details.

Using WordPress

The good news is, if you want to have a good dynamic – or static – website without learning to code, you can use which is open source and totally free. You’ll only need to pay for your domain and hosting if you choose this option.

WordPress provides a CMS (content management system) in which you can easily manage and update your website without learning to code. It also has lots of ‘widgets’ that you can install, such as e-commerce or sign up forms, to enable you to create a dynamic website for your business.

The downside is many WordPress sites can look very similar as they rely on stock templates (however beautiful) to achieve their appearance. It may also be difficult to find the perfect template to suit your business’s needs and branding.

You can employ a web designer to make you a unique website, tailored for your company and brand. Get in touch with us at to find out how we could work together.


Four key elements of an awesome small business website

Four key elements of an awesome small business website

Not everyone is a web developer, but it’s becoming more and more important to have your own website – especially for small businesses.

It’s often the first thing potential customers will see, especially when you consider the habit of people to google what they want to find. A website enables your current and potential customers to be able to find you online.

Always think about your target audience when creating your business website. Your website should answer your customer’s needs.

1.Choose necessary elements

As a starting point, choose only those necessary elements for your website that universal across small business websites.

  • An ‘About’ page (often the most-visited page of a site)
  • Products page (if you want to include e-commerce)
  • FAQs (for those enquiries that come up over again)
  • ‘Find us’ (if your business has a physical location)
  • ‘Contact us’ (so customers can get in touch with you either through phone or email)

2. Benchmark your industry

There’s no shame in researching your competitors to stay on top of current web design trends for your industry.

For example, if you run a pet shop, you want to look at other pet shop websites to see what they look like.

As tempting as it is to be totally unique, you can’t break with tradition until you know what it is.

3. Organise the menu

It’s easy to forget that people are using the menu to find their way around your site. Especially if you know your site’s content off-by-heart, it can be hard to see the wood for the trees.

Make use of sensible categorisation on your menu, without trying to cram in all your pages at top level.

Some dropdown menus can be bad for user experience, especially if someone is using assistive technology to browse the web. It also makes usability harder if you only use colour to organise information.

Design your menu to be as simple and easy-to-use as possible, using a sensible information hierarchy.

4. Consistent branding and tone

It’s easy to forget that not everyone sees your business in the same way that you do.

You need to take your brand values, and represent them consistently across your website using graphic design and copywriting. You must tell a compelling story about your brand that customers can engage with.

This means that if your company is casual and cool, with a target audience of young mothers, for example, your colours and tone need to reflect that. You wouldn’t use the same branding as a large corporate company operating in the aerospace industry.


Focus on modern web design trends to ensure a great user experience, benchmark against competitors, and be consistent in the way you present your brand.

As you scale, consider hiring a professional designer to help you. Get in touch with us at if you’re ready now.

Why having a Website is important!

Why having a Website is important!

Having a website is important for a variety of different reasons. The first major reason you should have a website is that businesses, all around the world, has become digitalized. Everyone is on the internet at any given time, whether they use the internet on a desktop computer, laptop computer, smart phone, smart TV, or tablet. The internet is all around us. As a small business owner, it’s important to recognize the mass digitalization and use it to your advantage to gain new customers and increase revenue.

If you own a small business, a well-crafted website can lead to a variety of positive changes for your company. One of the main goals of running a business is to increase revenue and keep a leg up on the competition. Conducting business online may allow you to gain new customers, make business easier for current customers, and create more revenue. The first thing to consider is selling your product online. Offering online sales will undoubtedly increase revenue and may make it more convenient for customers to receive your products. In the past decade, online shopping has flourished tremendously in popularity; almost every person has bought at least one thing or another online. Many consumers look for the convenience of buying products online, which can be done 24/7 and 365 days per year.

Depending on your business, some items are not the best choice to sell online, but a website can still be useful for a variety of other purposes. Having an impressive website may introduce new customers to you through advertising on search engines such as Google. For example, if you own a pet store, you can work with search engines such as Google or Yahoo to have your website’s link appear near the top of the search engine’s page as a customer views results from their search. Additionally, there are other methods of advertising on the internet that are much more low-cost than alternatives, such as newspaper, TV and radio ads.

Not only will a website help you obtain more customers, it will allow for better business for current customers. Most successful websites have a FAQ (Frequently Asked Questions), troubleshooting page, or a contact page that will allow current customers to resolve issues more quickly and easily and may make them customers for life. Having a website will allow you to facilitate better and more efficient communication with customers. While your shop is not open 24 hours per day, your website will be available for customers at any time.

In this day and age, technology and e-commerce are booming. In order to not be left behind, and to increase the success and revenue of your business, it’s important to have a professional and helpful website.