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Four key elements of an awesome small business website

Four key elements of an awesome small business website

Not everyone is a web developer, but it’s becoming more and more important to have your own website – especially for small businesses.

It’s often the first thing potential customers will see, especially when you consider the habit of people to google what they want to find. A website enables your current and potential customers to be able to find you online.

Always think about your target audience when creating your business website. Your website should answer your customer’s needs.

1.Choose necessary elements

As a starting point, choose only those necessary elements for your website that universal across small business websites.

  • An ‘About’ page (often the most-visited page of a site)
  • Products page (if you want to include e-commerce)
  • FAQs (for those enquiries that come up over again)
  • ‘Find us’ (if your business has a physical location)
  • ‘Contact us’ (so customers can get in touch with you either through phone or email)

2. Benchmark your industry

There’s no shame in researching your competitors to stay on top of current web design trends for your industry.

For example, if you run a pet shop, you want to look at other pet shop websites to see what they look like.

As tempting as it is to be totally unique, you can’t break with tradition until you know what it is.

3. Organise the menu

It’s easy to forget that people are using the menu to find their way around your site. Especially if you know your site’s content off-by-heart, it can be hard to see the wood for the trees.

Make use of sensible categorisation on your menu, without trying to cram in all your pages at top level.

Some dropdown menus can be bad for user experience, especially if someone is using assistive technology to browse the web. It also makes usability harder if you only use colour to organise information.

Design your menu to be as simple and easy-to-use as possible, using a sensible information hierarchy.

4. Consistent branding and tone

It’s easy to forget that not everyone sees your business in the same way that you do.

You need to take your brand values, and represent them consistently across your website using graphic design and copywriting. You must tell a compelling story about your brand that customers can engage with.

This means that if your company is casual and cool, with a target audience of young mothers, for example, your colours and tone need to reflect that. You wouldn’t use the same branding as a large corporate company operating in the aerospace industry.


Focus on modern web design trends to ensure a great user experience, benchmark against competitors, and be consistent in the way you present your brand.

As you scale, consider hiring a professional designer to help you. Get in touch with us at if you’re ready now.

Why having a Website is important!

Why having a Website is important!

Having a website is important for a variety of different reasons. The first major reason you should have a website is that businesses, all around the world, has become digitalized. Everyone is on the internet at any given time, whether they use the internet on a desktop computer, laptop computer, smart phone, smart TV, or tablet. The internet is all around us. As a small business owner, it’s important to recognize the mass digitalization and use it to your advantage to gain new customers and increase revenue.

If you own a small business, a well-crafted website can lead to a variety of positive changes for your company. One of the main goals of running a business is to increase revenue and keep a leg up on the competition. Conducting business online may allow you to gain new customers, make business easier for current customers, and create more revenue. The first thing to consider is selling your product online. Offering online sales will undoubtedly increase revenue and may make it more convenient for customers to receive your products. In the past decade, online shopping has flourished tremendously in popularity; almost every person has bought at least one thing or another online. Many consumers look for the convenience of buying products online, which can be done 24/7 and 365 days per year.

Depending on your business, some items are not the best choice to sell online, but a website can still be useful for a variety of other purposes. Having an impressive website may introduce new customers to you through advertising on search engines such as Google. For example, if you own a pet store, you can work with search engines such as Google or Yahoo to have your website’s link appear near the top of the search engine’s page as a customer views results from their search. Additionally, there are other methods of advertising on the internet that are much more low-cost than alternatives, such as newspaper, TV and radio ads.

Not only will a website help you obtain more customers, it will allow for better business for current customers. Most successful websites have a FAQ (Frequently Asked Questions), troubleshooting page, or a contact page that will allow current customers to resolve issues more quickly and easily and may make them customers for life. Having a website will allow you to facilitate better and more efficient communication with customers. While your shop is not open 24 hours per day, your website will be available for customers at any time.

In this day and age, technology and e-commerce are booming. In order to not be left behind, and to increase the success and revenue of your business, it’s important to have a professional and helpful website.

How To Protect Your Website From Being Hacked

How To Protect Your Website From Being Hacked

We are living in a day and age that technology is involved in almost every aspect of our lives. We have mobile phones that not only have taken the place of the traditional landline phones that only had one purpose (phone calls!) and have opened up a whole world of possibilities at the palm of our hands. Once upon time, computers were big enough to fill a whole room and weighed hundreds of pounds. Nowadays we have think little laptops that weigh less than a bag of sugar, that can do everything those old computers could do, and more!

With the dawning of technology and the world of the internet, comes the opportunity for anyone to have a website to promote their business, share their blog, you name it! There are many website domains out there; including WordPress that make it easy to have a way to advertise their business online. With the opportunity that comes with a website, also comes the risk of being hacked and having yours and your customers’ personal info stolen and your computer’s security breached.

One way to help prevent that is to have dependable anti-virus software installed on your computer, to help shield yourself from prying eyes trying to harm your website. Hackers can wreak havoc on a website including planting virus or Trojan, stealing personal information and deleting files from your network.

Once you protect your website with anti-virus software, it is important to maintain it and keep it updated. The reason for this is, hackers are finding new ways to hack every single day, and anti-virus security changes with that as the needs grow.

Another really important way you can protect your website is by being on your own network. Don’t be a cheapskate and depend on any free Wi-Fi that can be found in your neighborhood, such as at the local coffee house, or the library. Being on an open network leaves your vulnerable to hacks.

When you have your own network, make sure to help keep it secure with a password, to prevent people leeching off of your signal and leaving a gateway for hackers. Any information sent on an open network is subject to being viewed on any other computer on that network, including the hacker that is on your signal because you did not password protect.

Make your password complex and consist of many different characters, numbers and symbols. The more characters in your password, the harder it will be for a hacker to guess.

Lastly, if you are not too sure of what you’re doing, hire a dependable website designer to design your web page for you. They know the ins and outs of the computer world, and will be able to build you a safe, secure, and reliable website that you and your customers will enjoy!