Select Page
What makes a great business logo: 5 tips

What makes a great business logo: 5 tips

I want to look at what makes a business logo great, and how you can choose the right logo for your business.

1. Symbolic

This means the logo is kept very simple, without lots of additional features that over-complicate the design. Especially in keeping with modern design trends, minimalism is key.

You may think that you need to make your logo more distinctive in order for it to be memorable for your customers, but you can achieve that by stripping down the elements and balancing the design.

Two ways you can do this are through colour and layout.

2. Effective use of colour

This brings us on to the next point, which is selecting the appropriate colours to convey the right emotions through your logo. That requires a basic knowledge of colour theory.

For example, greens and blues are most often used in the health industries, because these colours signify calm and serenity.

On the other hand, purple is a regal colour, and is often used in brands that want to establish themselves as ‘high end’.

3. Memorable

Having a memorable logo means that it is visually striking while at the same time not being horribly off-putting. This is the part that most non-graphic designers struggle with, though that’s not to say you shouldn’t try anyway.

If you’re struggling, this is where a professional designer can come in, because they will have that extra knowledge and experience that means they know how to create a logo that stands out from the crowd.

4. Versatility

Your logo has to work across lots of different mediums, which can include print materials, email signatures, website and invoices, to name but a few for small businesses. It needs to be translatable and make sense in different contexts, and be appealing at different sizes.

You need to create your logo in vector format, to ensure it scales properly without pixelating.

5. Relevant to audience

You need to create a logo that makes sense to your target audience, whether they are lorry drivers, accountants, actors or administrators.

Research competitors in your target market and take inspiration from what you find. Note the styles, colours, layouts and fonts that are used to inform how your design should look.

There’s no shame in benchmarking, as your customers will more easily relate to your brand if it fits within an established market.


A logo is not just an image, but a distillation of your entire brand that should be recognisable in many different contexts. It’s going to communicate your values and position you in a certain market.

A lot of work goes into designing a logo, and these tips will hopefully get you started.

If you think you would like to employ a professional designer to help you with this valuable element of your brand, please get in touch with us today at


Six Reasons to Refresh Your Logo

Six Reasons to Refresh Your Logo

Every business knows the importance of logo; without having something to represent your business, it is just not possible for you to occupy a proper space in the minds of people. If you really want to grab the attention of your customers and help them remember you or your business for a long period of time, you need a nice logo.

This is exactly where graphic design services come into the picture for different businesses houses.

If you have something in your mind, a picture or a sign that can represent your business, you can share your thoughts with such a team.

In return, the team members use their ideas and develop something that completely represents your product, brand, business or service.
The moment people lay their eyes upon the symbol, which has been specifically designed for your business, they remember you or your brand. It is something that remains with you forever.

But do you really think it is good to have something stuck on your brand, forever?

What if we say it is important for you to refresh your business logo, with the help of branding services?

Here are the top six reasons that would help you know why:


  • It is not possible for people to remember your logo for a long period of time; even if they do, they get bored of it, after a few years. To kill the monotony, it is essential for you to refresh your business logo.
  • Changes are good; if you want to bring in some change to your business, change the logo and see the difference in the demands and sales of your products or services.


  • If you have introduced something new over the time, it is better to have something added to your logo. When you contact the teams of web design services, which are also into logo designing services, you can tell them about the additions you need in your logo.


  • You refresh your existence in the minds of people; if some of your old customers have forgotten you, it is time for you to remind them about your business by bringing the new logo.


  • If your brand has not been popular in the market, refresh the symbol that represents it and find out if this time, the customers are able to trust you.


  • Sometimes, we are ourselves not satisfied with the logo of our business; if this is the case, refreshing it is the only option.