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Four key elements of an awesome small business website

Four key elements of an awesome small business website

Not everyone is a web developer, but it’s becoming more and more important to have your own website – especially for small businesses.

It’s often the first thing potential customers will see, especially when you consider the habit of people to google what they want to find. A website enables your current and potential customers to be able to find you online.

Always think about your target audience when creating your business website. Your website should answer your customer’s needs.

1.Choose necessary elements

As a starting point, choose only those necessary elements for your website that universal across small business websites.

  • An ‘About’ page (often the most-visited page of a site)
  • Products page (if you want to include e-commerce)
  • FAQs (for those enquiries that come up over again)
  • ‘Find us’ (if your business has a physical location)
  • ‘Contact us’ (so customers can get in touch with you either through phone or email)

2. Benchmark your industry

There’s no shame in researching your competitors to stay on top of current web design trends for your industry.

For example, if you run a pet shop, you want to look at other pet shop websites to see what they look like.

As tempting as it is to be totally unique, you can’t break with tradition until you know what it is.

3. Organise the menu

It’s easy to forget that people are using the menu to find their way around your site. Especially if you know your site’s content off-by-heart, it can be hard to see the wood for the trees.

Make use of sensible categorisation on your menu, without trying to cram in all your pages at top level.

Some dropdown menus can be bad for user experience, especially if someone is using assistive technology to browse the web. It also makes usability harder if you only use colour to organise information.

Design your menu to be as simple and easy-to-use as possible, using a sensible information hierarchy.

4. Consistent branding and tone

It’s easy to forget that not everyone sees your business in the same way that you do.

You need to take your brand values, and represent them consistently across your website using graphic design and copywriting. You must tell a compelling story about your brand that customers can engage with.

This means that if your company is casual and cool, with a target audience of young mothers, for example, your colours and tone need to reflect that. You wouldn’t use the same branding as a large corporate company operating in the aerospace industry.


Focus on modern web design trends to ensure a great user experience, benchmark against competitors, and be consistent in the way you present your brand.

As you scale, consider hiring a professional designer to help you. Get in touch with us at if you’re ready now.

Why having a Website is important!

Why having a Website is important!

Having a website is important for a variety of different reasons. The first major reason you should have a website is that businesses, all around the world, has become digitalized. Everyone is on the internet at any given time, whether they use the internet on a desktop computer, laptop computer, smart phone, smart TV, or tablet. The internet is all around us. As a small business owner, it’s important to recognize the mass digitalization and use it to your advantage to gain new customers and increase revenue.

If you own a small business, a well-crafted website can lead to a variety of positive changes for your company. One of the main goals of running a business is to increase revenue and keep a leg up on the competition. Conducting business online may allow you to gain new customers, make business easier for current customers, and create more revenue. The first thing to consider is selling your product online. Offering online sales will undoubtedly increase revenue and may make it more convenient for customers to receive your products. In the past decade, online shopping has flourished tremendously in popularity; almost every person has bought at least one thing or another online. Many consumers look for the convenience of buying products online, which can be done 24/7 and 365 days per year.

Depending on your business, some items are not the best choice to sell online, but a website can still be useful for a variety of other purposes. Having an impressive website may introduce new customers to you through advertising on search engines such as Google. For example, if you own a pet store, you can work with search engines such as Google or Yahoo to have your website’s link appear near the top of the search engine’s page as a customer views results from their search. Additionally, there are other methods of advertising on the internet that are much more low-cost than alternatives, such as newspaper, TV and radio ads.

Not only will a website help you obtain more customers, it will allow for better business for current customers. Most successful websites have a FAQ (Frequently Asked Questions), troubleshooting page, or a contact page that will allow current customers to resolve issues more quickly and easily and may make them customers for life. Having a website will allow you to facilitate better and more efficient communication with customers. While your shop is not open 24 hours per day, your website will be available for customers at any time.

In this day and age, technology and e-commerce are booming. In order to not be left behind, and to increase the success and revenue of your business, it’s important to have a professional and helpful website.

8 Tips to Get Your Website Ready for Launch!

8 Tips to Get Your Website Ready for Launch!

There are some points which every webpage owner must not forget in order to successfully launch their website. Here is a checklist you can use to ensure you webpage’s success:

1. Choose an appropriate domain name

Make sure you have a domain name that reflects your business and your services, since the closer it is related to your business, the easier it will be for people to remember. And on the internet, you are only recognized by your domain name.

 2. Cross-Browser Checking

Once you believe your website design is complete and you are satisfied with its look and placements, open the site on different browsers to ensure its compatibility. Make sure it looks the exact same as it did on the prior browser.

3. Check Meta Descriptions and Meta Tiles

Meta tiles play an important role in optimizing your search engine ranking so make sure everything is uniquely written. Meta descriptions are also important for your website as this is what is shown as your website description in search results.

4. Proofread Your Website

Make sure punctuation, grammar, spellings and tone are all taken care of. Get some professionals to do the job because even a small error in your content may completely ruin you brand image and reflect unprofessionalism and lack of passion.

5. Evaluate you Website for the Compatibility of JavaScript

Make sure your website works even if JavaScript is disabled. Many users switch off their JavaScript to maximize security and you do not want to lose customers or visitors because of this.

6. Check your Website Validation

Thoroughly check your website and ensure that it is 100% validated before it goes live. However, this does not mean your website will be dysfunctional if you don’t validate it. But it may get some bad errors in the future like no “alt” tags, using “&” instead of “and” or missing out on closing tags. There are many validation tools available for you online to make sure these errors are all cleared out before launch.

7. Integrate RSS Links

If you have any blog or news feed section on your web page, it is necessary to integrate an RSS feed link to your website which your audience and visitors can easily subscribe to.

8. Add a SiteMap

Finally, make sure you add a sitemap.xml file in your websites root directory so that it can be indexed on popular search engines. This sitemap file will point all the crawlers to all the web pages after which you can automatically create the file through XML – SiteMaps. 

But if you created your website on WordPress you can install Google XML SiteMaps plugin to automatically update it each time you write a new post.

These are the most essential things you must make sure are in order before launching your web page.

Keep this checklist in mind while creating your website. 🙂