You’re heard that getting to the top of Google is key for business success. Despite changes to the Google algorithm, this hasn’t changed. The truth is people are unlikely to look at the second page of Google results. They certainly won’t bother with results after pages three or four. You want your business to be at the top, and here are three tips to do it.
Have a Responsive Website
It’s time to get rid of that 2000-style website. What looked fashionable back then is dated now; a lot changes in 16 years. Your website needs to be responsive, and that means mobile friendly. Your SEO attempts won’t matter if your website is not suitable for tablets and smartphone devices. More people are using these devices for looking online now than ever before, and that trend is only going to keep going that way.
Don’t Keyword Stuff
There was once a time that you could add in your keywords all over your website and it would work. Google changed its algorithm because of this; too many were gaming the system. Avoid stuffing your website with keywords, and write for your audience. What do they need and want to know from you?
Use Long-Tail Keywords
Yes, your keyword phrases are still important for SEO, but you need to add them in naturally and not too often. Long-tail keywords are much better, as these are the phrases people are more likely to type to find you. As so many are still using shorter keywords, using the longer ones will also mean less competition and less chance of your readers hitting the back button, as they find exactly what they need the first time.
It’s time to improve your business stance on Google.
With the above three tips, you will certainly be on your way.