There can be immense pressure for small businesses to be on social media, but it’s easy to get disheartened with the sheer number of channels out there.
Three good rules to follow are:
- Only focus on the most popular social media channels
- Pick only the channels that best support your business goals
- Choose only a number of channels that you can consistently keep updated
Now, with those rules in mind, we’ll look at Facebook.
People are on Facebook to engage with family and friends primarily, but it is still a good social media channel for businesses.
Small businesses should play to their strengths which are being more personal and accessible than larger companies – especially as you will have only a fraction of the marketing budget.
1. Fill in your business information
You should fill in all the information you can, including business name, address, opening hours (if applicable), website and phone number, so your customers can find out more about you.
2. Use your logo as the profile picture
Use your business logo as the ‘profile picture’, ideally cropped to 180x180px, to represent your company. This avoids the image blurring or being cut off by the page template.
3. Use a high quality image as the cover photo
Use a high quality image of your premises, a product, or a professionally branded image as the cover photo, cropped to 851x315px.
Remember, the image will resize on different device sizes (mobile, tablet and desktop) so use a versatile image.
4. Respond to comments
If someone comments on your posts or page, make sure you respond with a personal reply. People love interacting with businesses so don’t be scared! If someone complains, don’t deal with it in public – just apologise and ask them to direct message you.
5. Add a call-to-action button
Facebook has a feature called a ‘call-to-action’ button which means you can provide text and a link to direct customers to perform an action.
Facebook has provided various options that enable you to ask customers to do things like sign up to your website, buy products, or call your business.
6. Post a mixture of content
No one wants to follow a page that’s just pushing products at them. People follow social media pages to stay involved with a brand and interact with your business in a way that is ongoing.
Focus on building relationships with your customers through social media by posting interesting articles (related to your niche!), asking for feedback, giving away exclusive offers, or maybe even sharing a wonderful customer service story.
Keep your Facebook posts relevant to your business, make sure your page is always up-to-date and post regularly.
Nothing screams ‘unprofessional’ more quickly than languishing social media pages, because it makes you look like you’re not really doing business properly.
Even if you’re busy, you must keep your Facebook page updated and professional-looking.