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Not everyone is a web developer, but it’s becoming more and more important to have your own website – especially for small businesses.

It’s often the first thing potential customers will see, especially when you consider the habit of people to google what they want to find. A website enables your current and potential customers to be able to find you online.

Always think about your target audience when creating your business website. Your website should answer your customer’s needs.

1.Choose necessary elements

As a starting point, choose only those necessary elements for your website that universal across small business websites.

  • An ‘About’ page (often the most-visited page of a site)
  • Products page (if you want to include e-commerce)
  • FAQs (for those enquiries that come up over again)
  • ‘Find us’ (if your business has a physical location)
  • ‘Contact us’ (so customers can get in touch with you either through phone or email)

2. Benchmark your industry

There’s no shame in researching your competitors to stay on top of current web design trends for your industry.

For example, if you run a pet shop, you want to look at other pet shop websites to see what they look like.

As tempting as it is to be totally unique, you can’t break with tradition until you know what it is.

3. Organise the menu

It’s easy to forget that people are using the menu to find their way around your site. Especially if you know your site’s content off-by-heart, it can be hard to see the wood for the trees.

Make use of sensible categorisation on your menu, without trying to cram in all your pages at top level.

Some dropdown menus can be bad for user experience, especially if someone is using assistive technology to browse the web. It also makes usability harder if you only use colour to organise information.

Design your menu to be as simple and easy-to-use as possible, using a sensible information hierarchy.

4. Consistent branding and tone

It’s easy to forget that not everyone sees your business in the same way that you do.

You need to take your brand values, and represent them consistently across your website using graphic design and copywriting. You must tell a compelling story about your brand that customers can engage with.

This means that if your company is casual and cool, with a target audience of young mothers, for example, your colours and tone need to reflect that. You wouldn’t use the same branding as a large corporate company operating in the aerospace industry.


Focus on modern web design trends to ensure a great user experience, benchmark against competitors, and be consistent in the way you present your brand.

As you scale, consider hiring a professional designer to help you. Get in touch with us at if you’re ready now.